POP PROMOS

SCALPEL AND MACK are a multi-disciplinary production company and Ron Scalpello’s background in music journalism and strong sense of narrative continue to provide provocative pop videos for bands like Mason and The Prodigy. Ron’s execution of “Voodoo People” has received over two million hits on Youtube and was included in their greatest hits video compilation. “The Prodigy have a history of making great pop promos and I was so pleased when they approached me to come up with a concept for their re-release of “Voodoo People”. 

CLIENT : THE PRODIGY. POP PROMO DIRECTED BY RON SCALPELLO.

CLIENT : Mason. Pop Promo directed by Ron Scalpello.

Ron Scalpello's dramatic and moving film for Mason & Roisin Murphy's Boadicea portrays the tale of a young woman at the end of her tether due to the pressures of modern living.

"Mason wanted to make a promo that conveyed all the spirit and resolve of a modern day Boadicea," says Ron. "We focused on a single mother trying to bring up her family in tough times and how the pressures of everyday life can generate aggressive responses. We did not want to hold back and concern ourselves with the do's and don't of what a promo should do but try and make something genuinely affecting and surprising.

"We cast two brilliant actors. Jennie Jacques (Shank, Desperate Romantics) took the lead role as she has an amazing power to convey deep world-weary sadness and strong resolve. Jason Maza (Shifty) plays her wayward boyfriend struggling to cope. It works like a film as we follow our depressed heroine into her dark imagination.

"Shot in one day on the Alexa and Canon 5D in East London, with the new Olympic building over-looking us, we managed to tell a beautiful story with strong central performances. Somewhere between social realism and a David Lynch fantasy, we hope the promo strikes a chord and surprises and shock as many people as possible." – Jimmy Brown, Promo Promo.