COMMERCIALS
At the BBC, Ron Scalpello produced, wrote and directed high end commercials and promos for the Euros, World Cup and FA CUP campaigns working with his heroes and legends of the game such as Gary Lineker, Alan Hansen, John Motson, John McEnroe and Jonathan Pierce.
His highly acclaimed “Radio Five Live’s 8 Mile’ commercial proved a huge success: co-written by Ron, the film won a BTAA, Creative Circle and Promax, Sony awards and featured in Campaign's 'Top Ten Ads of the Year' as well as a Best Director award UK Promax. Ron Scalpello continues to for international advertising agencies directing high end campaigns for brands such as Sony, BMW, Singstar, Heineken, Kit Kat, Barclays and The Football Association. Gaining a reputation for getting stunning performances from an array of football stars and managers, including Neymar, Sam Allardyce, Carlos Tevez, Romario, Zola, Michael Owen, Terry Venables, Graham Taylor, Pep Guardiola and Stuart Pearce.
Assassin's creed promo DIRECTED BY RON SCALPELLO.
Assassin's creed promo DIRECTED BY RON SCALPELLO.
CLIENT : WIX – RAHEEM STERLING DIRECTED BY RON SCALPELLO.
CLIENT : AUDI – PEP GUARDIOLA DIRECTED BY RON SCALPELLO.
CLIENT : PROMO – WAYNE ROONEYDIRECTED BY RON SCALPELLO.
CLIENT : KIT KAT – COPS AND ROBBERS DIRECTED BY RON SCALPELLO.
CLIENT : Hope for depression – snap out of it DIRECTED BY RON SCALPELLO.
CLIENT : HEINEKEN - THE SQUARE. DIRECTED BY RON SCALPELLO.
CLIENT : HOME OFFICE - POLICE COMMISSIONERS. DIRECTED BY RON SCALPELLO.
“The footage in this film reminding people to vote in the forthcoming police and crime commissioner elections is so convincing that it's hard to believe that we're not looking at the real thing.
But we're not. Each part of this compilation was specially filmed with considerable skill by Rogue's Ron Scalpello and that's a considerable relief to DAVID - knowing these are performances rather than crimes makes the depictions much more palatable without weakening the message” David Reviews
CLIENT : Barclays - Sam Allardyce. Directed by Ron Scalpello.
CLIENT : Radio 5 Live - Premiership Commentary. Directed by Ron Scalpello.
“Promotional Campaign Of The Year “ Sony Award
Creative Circle Silver Award
Bob Shennan, Controller of Radio Five Live, said of the awards: "We are delighted that the trails have been recognised both for their creative excellence and the fact that they reach out to a diverse and youthful audience.
"The trails captured the excitement, vibrancy and appeal of our Premiership commentary and it's gratifying to see them honoured by both the industry and the British Diversity Awards."
The Promax awards, known as the advertising industry's Oscars, recognised the trail as both the best sports promotion and Ron Scalpello as Best Director for the trails which aired on BBC Television through August.
CLIENT : Kit Kat - National Luck. Directed by Ron Scalpello.
